How to Master Intent

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Buyer intent can be complex and costly, requiring tailored implementation and careful management. Despite the challenge in measuring ROI, its effective use significantly boosts GTM performance.

Take a listen to what we discussed at our recent event with the ABX Israel community as we explore how to use intent to generate more pipeline, and close it at higher rates, faster.

Topics covered:

Review types of intent and how to create an organizational
intent strategy

Gain valuable insights into how industry leaders leverage different types of intent to prioritize GTM efforts and create a superior buyer experience

Learn practical methods for piloting intent initiatives before full implementation

Open panel: Discover actionable solutions to overcome these challenges and achieve measurable results