Account-Based Marketing - PMG

Account-based marketing (ABM) is a strategic and efficient approach in targeting, engaging, and winning your most-valuable prospects and delivering higher revenue, while aligning marketing and sales. By identifying and focusing on these targets, ABM increases sales’ closing rate by adapting to specific buyer-journeys. In fact, companies using ABM generate 208% more revenue for their marketing efforts.

PMG has been running ABM programs since 2015 and can help you succeed with an end to end ABM offering.

Methodology and Campaign Planning

Alignment between sales and marketing including persona and account definitions, buying process and content requirements

Dashboard development to track campaign success

Campaign and marketing program planning

Orchestration and Campaign Management

Setup and orchestrate marketing and sales touchpoints

Optimize targeting, channels and messaging according to performance

Create a holistic view of your buyer journey

Account-Experience Technology Stack

Setup your CRM, marketing automation, content experience, and sales engagement platforms for an account-based approach

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