Account-based marketing (ABM) is a strategic and efficient approach in targeting, engaging, and winning your most-valuable prospects and delivering higher revenue, while aligning marketing and sales. By identifying and focusing on these targets, ABM increases sales’ closing rate by adapting to specific buyer-journeys. In fact, companies using ABM generate 208% more revenue for their marketing efforts.
PMG has been running ABM programs since 2015 and can help you succeed with an end to end ABM offering.
Alignment between sales and marketing including persona and account definitions, buying process and content requirements
Dashboard development to track campaign success
Campaign and marketing program planning
Setup and orchestrate marketing and sales touchpoints
Optimize targeting, channels and messaging according to performance
Create a holistic view of your buyer journey
Setup your CRM, marketing automation, content experience, and sales engagement platforms for an account-based approach